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| Employer Name: MarketingCrossing |
SpiderID: 2462157 |
| Location: Redmond, Washington |
Date Posted: 8/27/2008 |
| Wage: |
Category: Marketing |
| Job Code: |
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Job Description:
Responsibilities: Gain deep understanding of the products, services, strategies and tactics of our mobile competitors while following ethical and professional guidelines, then share and evangelize this knowledge to better equip others across MCB and company in dealing with the opportunities and challenges we face. Work with other compete focused team across company to ensure consistency and synchronization with all relevant stakeholders companywide, through integrating and sharing all existing and upcoming competitive data and competitive insight. Work with the mobile experience teams to identify new and emerging challenges and opportunities at the feature, scenario, experience and business model level based upon your SWOT analysis. Then you will work across the marketing, product and field groups on how to best capitalize on these. Drive active consideration of competitive insight within key decisions at all levels through broad distribution and evangelism of this knowledge among decision makers. Work with product managers, product planners, field marketers and executives at the corporate level within MCB and across the business divisions at company. Your specific deliverables include Competitive assessment spanning products, services, business and operational models, geographic coverage, partner ecosystem, and financials. Sources for assessments include hands-on investigation, primary and secondary research, and "what-if" modeling exercises. Comprehensive SWOT analysis versus company's strategy, roadmap, and go-to-market plans. Development of competitive scorecards for Windows Mobile products & services. Creation and maintenance of key marketing materials including battle cards, EBC presentations, head-to-head demos, TCO studies, feature comparisons, selling strategies, competitive talking points, and more. Flash reports on competitors' announcements, news items, analyst reports, and earnings reports covering what it is and what it means for our business. Engaging directly with partners and customers as necessary to educate and convince them of the comparative advantage of company's mobile offerings. Monitoring the blogosphere to identify trends and community attitudes around our competitors. Requirements: An Engineering or Business degree with a concentration in Business Management, Finance, or Marketing is ideal. An MBA degree is preferred. 6 years of strategic consulting and/or technology marketing experience. Experience in product management and competitive analysis is strongly preferred. Experience in the mobile phone market is also a plus. Job ID: 238248.
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Job Criteria:
Start Date:
Position Type: Full-Time Permanent
Years of Experience Required:
Education Required:
Overnight Travel:
Vacation Time:
Contact Information:
| Contact Name: - |
Company Type: Employer |
| Company: MarketingCrossing |
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| City: Pasadena |
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| State: California |
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Web Site: http://www.marketingcrossing.com
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