Trade Marketing Director Job

Employer Name: MarketingCrossing	SpiderID: 2445945
Location: Southborough, Massachusetts	Date Posted: 8/21/2008
Wage:	Category: Marketing
Job Code:

Job Description:

Responsibilities: - Participate in business planning sessions that address the 5 Sales Controllables with Marketing, Sales, and Finance team members. - Develop channel and customer-specific, Category Leading, trade marketing plans that improve the 5 Sales Controllables. - Partner with Sales to shape customer thinking away from price as the dominant decision factor by providing "value adds" to customers in the following areas: - Category Management- earn customer respect/loyalty with category and consumer insights, data analysis, product category knowledge that is superior to what the customer or any competitor can provide. - Merchandising and messaging strategies; Point of Purchase (in-aisle and at shelf), displayers, demos - Trade promotions tied to increasing off-shelf merchandising activity - Upgraded customer presentations with the positioning of growing the category and the customer's sales/profits while achieving organization customer profitability targets - Participate in team selling in order to penetrate customers at multiple levels within their organization - Measure the impact of customer-specific Category Leadership Programs by developing and utilizing reporting tools, Trade promotion calendars and ROI analysis. Requirements: - 4 year College degree is required. - 5 years of background in Trade Marketing or Category Analyst position, preferably with a Consumer Products company, that sells products in retailers within one or more of the classes of trade listed: Food/Drug/Mass/Club/Home Center/Hardware/Specialty. - Strong interpersonal skills with the ability to work with cross functional groups and individuals to achieve results. - Strong analytical, written, and communication skills. - Excellent Microsoft Office Skills (Word, Excel, PowerPoint. - Oracle, Business Object, Hyperion, Spaceman software experience would be an advantage. - An entrepreneur who works well in a fast-paced environment. - Willingness to travel. An Equal Opportunity Employer.

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Position Type: Full-Time Permanent
Years of Experience Required:
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Contact Information:

Contact Name: -	Company Type: Employer
Company: MarketingCrossing

City: Pasadena
State: California
Zip:

Web Site: http://www.marketingcrossing.com