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Senior Product Manager Job
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| Employer Name: ProductManagerCrossing |
SpiderID: 2381419 |
| Location: Cleveland, Ohio |
Date Posted: 7/19/2008 |
| Wage: |
Category: Miscellaneous |
| Job Code: |
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Job Description:
Reporting to the Home Equity Group Product Manager, the Senior Home Equity Product Manager is responsible for growing home equity receivables and managing the P&L and product development of National City\'s home equity line of credit. Understanding all disciplines involved in running a business, the Senior Home Equity Product manager will define the product\'s overall customer-centric strategy and develop a business plan to ensure financial targets are met.Key activities include:Creating a value proposition that differentiates National City from its competitors and executing product strategies to meet the needs of target customers based on market research and competitive analysis.Partnering with management teams across functions, i.e. Branch Sales, Database Marketing, COIS, Corp Marketing, Pricing, Legal/Compliance, Project/Operations Management, etc., to develop and implement product initiatives.Planning, developing and executing programs designed to meet volume and net income goals, including pro form creation and NPV analysis; leveraging all marketing mediums, including mass marketing, direct marketing and internal cross-sell channels, to drive product awareness/promotion; ensuring programs are executed on-time, at or under budget, and adhere to compliance and privacy regulations and policies.Collaborating with channel managers and marketing support teams to communicate program parameters, execute product training and motivate sales forces to meet or exceed volume goals. Partnering with Operations and Credit Admin to increase conversions, reduce cycle times and improve the customer experience through process improvement and policy enhancements.Coordinating development of volume, balance, revenue and net income forecasts; monitoring and reporting actuals vs. forecast and identifying risks and opportunities; ensuring regular analysis of product performance.Supporting the preparation and management of the home equity marketing expense budget.As needed, participating in geographic market reviews, competitor reviews, due diligence,conversion/consolidationefforts, or other taskforce initiatives.QualificationsThis opportunity requires: 10+ years product management and/or consumer marketing experience in the financial services industry, preferably in the home equity or mortgage industry; a proven track record for developing and executing successful customer acquisition/cross-sell programs; demonstrated ability to create, sell and implement new product strategies, including business case development. Undergraduate degree required. MBA preferred.Key demonstrative skills include:Thought Leadership: synthesizes market, competitive and program data into compelling and defensible strategic insights; sell and guide strategy across business functions.
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For further information, please visit us online at http://www.productmanagercrossing.com
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Job Criteria:
Start Date:
Position Type: Full-Time Permanent
Years of Experience Required:
Education Required:
Overnight Travel:
Vacation Time:
Contact Information:
| Contact Name: - |
Company Type: Employer |
| Company: ProductManagerCrossing |
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| City: Pasadena |
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| State: California |
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| Zip: |
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Web Site: http://www.productmanagercrossing.com
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