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| Employer Name: PharmaceuticalCrossing |
SpiderID: 2377302 |
| Location: Bethesda, Maryland |
Date Posted: 7/17/2008 |
| Wage: |
Category: Medical/Health |
| Job Code: 6563599 |
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Job Description:
Formulate and ensure timely implementation of all marketing plans and support materials including development of promotional brochures, competitive information, marketing reviews, etc. This includes initiating projects, following through with approval of completed projects and working with the creative services team to assure targeted mailings, e-mail marketing, advertising, reviews and catalog materials are prepared in a timely, efficient manner. - Identify and coordinate marketing needs with the product development team and production from contract proposal through publication. This includes review of project proposals, preparation of pricing and sales estimates, participation in editorial conferences, production launches, marketing liaison with authors, cover design and packaging. Organize and maintain the Online Bookstore. Develop web content and graphics to highlight all publications. Monitor and update product related content and online promotions to continuously improve online response and ordering. - Work to improve the effectiveness ofes presentations by providing marketing collateral to support the efforts of the sales representatives and the international sales coordinator. Periodically accompany the Professional and Educational Representatives on sales calls to gain a better understanding of the sales process and the needs of the market. Develop and maintain knowledge of marketplace trends and competitive data to identify both growth opportunities and factors affecting potential sales erosion. - Work in conjunction with marketing research to design market surveys as needed to answer specific product or market questions. Work with the three major U.S. medical book distributors, and the major Canadian medical book distributor, to increase sales through medical bookstores in North America - Work with the marketing director to develop annual sales and expense budgets for the special publications product line.
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For further information, please visit us online at http://www.pharmaceuticalcrossing.com
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Job Criteria:
Start Date:
Position Type: Full-Time Permanent
Years of Experience Required:
Education Required:
Overnight Travel:
Vacation Time:
Contact Information:
| Contact Name: - |
Company Type: Employer |
| Company: PharmaceuticalCrossing |
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| City: Pasadena |
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| State: California |
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Web Site: http://www.pharmaceuticalcrossing.com
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