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| Employer Name: MarketingCrossing |
SpiderID: 2352290 |
| Location: Fayetteville, Arkansas |
Date Posted: 7/8/2008 |
| Wage: |
Category: Marketing |
| Job Code: |
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Job Description:
Responsibilities: Manage a business via development and execution of consumer-led brand initiatives. Able to leverage strategic insights and executive thought leadership to articulate a vision for the team that translates to specific imperatives. Identify and align key resources that enable achievement of the team's vision and fiscal year Annual Operating Plan targets. Effective interaction with agencies, Sales, Finance, Operations and Technology. Develop a strategic plan to position brand as the next Core brand within company and garner internal support for significant investment. Develop strong targeted marketing ideas that connect with the core consumer. Coach and develop 1 direct report. Lead consumer research to better understand consumer attitudes/needs and trends. Lead direct report(s), agencies and other partners to execute AOP initiatives, including research & development, new products, advertising and internal communication. Report to: Director. Requirements: An MBA degree is required. 5-7 years of CPG brand management experience is required. Experience leading agencies/matrix partners. Brand positioning / consumer segmentation experience. Experience collaborating with Regions Sales Teams and Customer Marketing Teams. Strong project management and analytical skills. Strong knowledge of supply and selling systems, as well as solid P&L management skills. Demonstrated leadership in the development and execution of brand and innovation initiatives. Ability to build strong agenda and sell it internally. Strong creative thinker/problem solver. Demonstrated mastery of working cross-functionally with internal and external partners. Strategic brand management skills. Job ID: 5695.
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Job Criteria:
Start Date:
Position Type: Full-Time Permanent
Years of Experience Required:
Education Required:
Overnight Travel:
Vacation Time:
Contact Information:
| Contact Name: - |
Company Type: Employer |
| Company: MarketingCrossing |
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| City: Pasadena |
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| State: California |
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Web Site: http://www.marketingcrossing.com
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