Market Research Manager Job

Employer Name: MarketingCrossing	SpiderID: 2352281
Location: Rochester, New York	Date Posted: 7/8/2008
Wage:	Category: Marketing
Job Code:

Job Description:

Responsibilities: Responsible for meeting marketing research and marketing info needs of assigned brands to help achieve growth & profit objectrives and contributes to foundation for long-term marketing plans. Provides leadership in the acquisition, analysis, interpretation and dissemination of consumer and market info and in best use of research techniques to optimize marketing research's value. Solicits and provides feedback to ensure team alignment. Provides marketing research leadership, coordination and integration for all established & development activities on assigned brands; consultation and thought leadership to Brand Mgmt and other functional areas on identification of business opportunities, leads and facilitates consensus of brand team members on Consumer Insights & Strategy issues. Leadership in improving the productivity and impact of marketing research tools, methods and processes; assists Manager in meeting the overall marketing research & info needs of category. Requirements: An MBA degree is preferred. 3-6 years of experience in marketing research. CPG experience with manufacturer, research supplier, retailer. Experienced in syndicated and survey research with an ability to integrate and assimilate consumer info with other data to provide a brand business perspective and brand/category recommendations. Strong analytic skills. Demonstrated ability to be an effective contributor in a cross-functional team environment. Comfort in influence situations with senior level of Category and CIS Mgmt. Willingness to travel. Job ID: 5551.

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Position Type: Full-Time Permanent
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Contact Information:

Contact Name: -	Company Type: Employer
Company: MarketingCrossing

City: Pasadena
State: California
Zip:

Web Site: http://www.marketingcrossing.com