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| Employer Name: MarketingCrossing |
SpiderID: 2342257 |
| Location: Palm Beach Gardens, Florida |
Date Posted: 7/4/2008 |
| Wage: |
Category: Marketing |
| Job Code: |
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Job Description:
Responsibilities: - Implement recommendations regarding content in website issues including, but not limited to PRWeb, Syndicates, alternate media such as MP3, video, banner ads, PR partners, editorial paid/special reports. - Implement lead generation and "sticky" tactics. - Liaison for all website content changes and administration of content mgmt. system. - In charge of segmenting website content and archived articles for better search engine optimization. - Ensures deadlines for development milestones on key web marketing initiatives are met. - Oversee/liason with vendors implementing SEO and SEM tactics (PPC webpages, HTML tags on website, etc.). - Produces reports reflecting actionable data or metrics to quantify success of efforts. - Direct and indirect supervision of staff. - Responsible for management of e-newsletter production and advertising production. - Planning and executing lead acquisition programs for WCM and WCS products using all possible e-marketing methods including email, SEM, PPC, banners, etc. - Increase traffic to our web properties. - Support the migration to a new web platform focusing on e-commerce and responsible for maintaining and updating of web content. Continually enhancing the web site to maintain and increase traffic, usage and revenue. - Monitors market trends, best practices and maintains competitive research. - Performs other duties as assigned. Requirements: - A Bachelor's degree in related field such as Finance, Economics, Marketing, Communications and/or sales with proven track record managing electronic (or direct) mail campaigns from concept to execution; and tracking. - 5 years of online direct marketing experience, 2 years of deep web marketing and or e-marketing experience is required. - Proficiency in Word, Excel, Internet. - Excellent communication, analytical and multitasking skills. - Strong knowledge of search engine optimization techniques (SEO, PPC). - Some knowledge of web development a plus.
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Job Criteria:
Start Date:
Position Type: Full-Time Permanent
Years of Experience Required:
Education Required:
Overnight Travel:
Vacation Time:
Contact Information:
| Contact Name: - |
Company Type: Employer |
| Company: MarketingCrossing |
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| City: Pasadena |
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| State: California |
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| Zip: |
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Web Site: http://www.marketingcrossing.com
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