Senior Marketing Manager Job

Employer Name: AdvertisingCrossing	SpiderID: 2340447
Location: Westwood, Massachusetts	Date Posted: 7/4/2008
Wage:	Category: Advertising
Job Code:

Job Description:

Promotions and Marketing Communications * Execute local market area and store grass roots marketing initiatives * Store grand openings, special sales events, store events, etc. * Local in store flyers В Г љВ¬ in store specials * Local DMDR acquisition * Work with PR team to execute local PR/ community opportunities * Responsible for posting of all marketing specific information on sales portal * Local sponsorships * Oversee creative and communication components needed to support local efforts in advertising, sponsorships, events, local sales, store openings, etc., including internal communication of these activities and events. Advertising * Local subject matter expert and HQ interface for advertising including local radio, spot TV, print, online, Out of Home, and DJ endorsement opportunities * Responsible for ensuring that all advertising listings are updated and communicated to the national advertising team. * Liaison between local market and agencies (CSE and Ad Results) for Radio Remotes and DJ endorsements phones. * Execute local value-added media, radio remotes, enter to win/text to win, Quick Reach and other promotional opportunities * Execute DJ phones through COU process and facilitate vendor training * Track sales results for ad campaigns and local promotions * Manage regional advertising budget and spending * Leverage vendor funding to support market advertising goals * Manage media mix and creative selection Sponsorships and Events * Work with HQ sponsorship team and local wireline team to roll-out national or other agreed-upon initiatives. Other * Preparation and presentation of advertising/promtional efforts and initiatives to sales teams at events/meetings * Interface / communicate with Sales Ops team and Marketing Team members to coordinate activities / promotions Position Qualifications: Extensive, demonstratable experience working in a very fast-paced environment handling multiple projects and priorities. Ability to interface with all levels within the organization, and to keep the Director of Marketing updated on all projects and initiatives in a timely manner. Extremely strong organizational skills a must. Experience with media planning, copy editing, graphic design a plus. AT&T Mobility is an Affirmative Action / Equal Opportunity Employer, and we are committed to hiring a diverse and talented workforce. EOE/AA/M/F/D/V

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Job Criteria:
Start Date:
Position Type: Full-Time Permanent
Years of Experience Required:
Education Required:
Overnight Travel:
Vacation Time:

Contact Information:

Contact Name: -	Company Type: Employer
Company: AdvertisingCrossing

City: Pasadena
State: California
Zip:

Web Site: http://www.advertisingcrossing.com