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Marketing Communications Copywriter Job
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| Employer Name: AdvertisingCrossing |
SpiderID: 2332689 |
| Location: Pittsburgh, Pennsylvania |
Date Posted: 7/2/2008 |
| Wage: |
Category: Advertising |
| Job Code: |
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Job Description:
Apply Online Description As our Marketing Communications Copywriter, you will responsible for development of customer-focused and consistent marketing messaging targeting varying Direct Energy Business market segments and sales/distribution channels across North America. This position reports to the Director, Marketing and involves interaction with product management, marketing, sales and legal departments to produce: email distributions, web content and advertising, newsletters, collateral, customer case studies/testimonials and communication tools for related customer, products/services and marketing programs. Additional Responsibilities include: Create and edit marketing communications content for web and collateral projects under Direct Energy Business guidelines. Develop sales and marketing collateral and tools content that communicates a consistent message about Direct Energy Business across all audiences, products and market regions that is aligned with the needs of the Marketing Managers, Product Management, Customer Relations, Government Relations and Sales Departments. Write copy and manage design of finished communication pieces including obtaining necessary legal and regulatory internal approvals. Act as Editor of the Direct Energy Business customer newsletter, interface with appropriate departments to develop content for this monthly online newsletter. Analyze feedback from Sales on what they need to successfully communicate our message to customers, i.e. surveys and/or focus groups of Sales people. Perform audits of our current communication initiatives to determine effectiveness. Create and manage customer case studies, references, testimonials and lists for use across various marketing initiatives.
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Job Criteria:
Start Date:
Position Type: Full-Time Permanent
Years of Experience Required:
Education Required:
Overnight Travel:
Vacation Time:
Contact Information:
| Contact Name: - |
Company Type: Employer |
| Company: AdvertisingCrossing |
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| City: Pasadena |
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| State: California |
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| Zip: |
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Web Site: http://www.advertisingcrossing.com
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