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Marketing Communications Manager Job
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| Employer Name: MarketingCrossing |
SpiderID: 2329050 |
| Location: Raleigh, North Carolina |
Date Posted: 7/1/2008 |
| Wage: |
Category: Marketing |
| Job Code: |
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Job Description:
Responsibilities: - Create and execute demand generation programs and and tactics to build company's identity, competitive advantage, demand and consistency. - Develop and publish integrated demand generation plans utilizing vehicles such as advertising, web, PR, trade shows/events, promotions, and other creative tactics. - Ensure brand identity standards and take a leadership role in enforcing compliance including work with various internal and external constituents to build the company brand. - Leverage agency or outsource relationships to assist in overall business and marketing objectives in addition to self-driven development and execution. - Work with graphic designers, writers, mailing houses, and other vendors to oversee completion of projects. - Write heavy volume of communications including: web and brochure copy, direct mail/e-mail communications, newsletter articles, advertising copy, and a variety of other marketing materials. - Utilize internal and external marketing databases of prospects and customers for on-going marketing initaitives. - Uses creative skills to develop web content and coordinate e-mail/direct mail marketing. - Work with sales organization and vendors to tailor lead generation tool as appropriate for campaigns. - Establish, track, and report key performance metrics against benchmarks including qualified leads, opportunity pipeline and lead conversion to sales.
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Job Criteria:
Start Date:
Position Type: Full-Time Permanent
Years of Experience Required:
Education Required:
Overnight Travel:
Vacation Time:
Contact Information:
| Contact Name: - |
Company Type: Employer |
| Company: MarketingCrossing |
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| City: Pasadena |
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| State: California |
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| Zip: |
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Web Site: http://www.marketingcrossing.com
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