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SEM & Online Media Manager Job
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| Employer Name: AdvertisingCrossing |
SpiderID: 2328256 |
| Location: New York City, New York |
Date Posted: 7/1/2008 |
| Wage: |
Category: Advertising |
| Job Code: |
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Job Description:
Link building, meta tag and title tags, site map creation, indexing and optimizing rankings for Google. • Identify proper landing pages, research/develop keywords and create titles and descriptions. • Analyze SEO and PPC campaign data and adjust accordingly utilizing tracking and analytics solutions to deliver maximum return on ad spend. • Keep abreast of the latest SEO & PPC industry information and trends. Skills Required: • 3-7 years experience creating, executing and monitoring performance for various online marketing channels including: Search Engine Marketing (SEM), • Online Display Advertising, Search Engine Optimization (SEO), Website Traffic Measurement, and A/B Testing. • Expertise in Search Engine Marketing, including Google, Yahoo, MSN/Live, etc. and Web site Conversion Metrics (CPM, CTR, CPC, CPL, CPA) • Experience optimizing Search Engine Marketing campaigns through ad copy, keyword, geo-targeting, and landing page optimization. • Experience managing or familiarity with CPM and CPC Advertising Networks like Advertising.com, AdHere, AdBrite, Doubleclick, etc. • Significant experience with Search Engine Optimization Strategies, including on-page and off-page optimization (keyword analysis, keyword density, page rank, content optimization, meta tags, URL structures, link building, etc.) • Publisher or Agency-side experience in media buying, website traffic, and/or optimization preferred.
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Job Criteria:
Start Date:
Position Type: Full-Time Permanent
Years of Experience Required:
Education Required:
Overnight Travel:
Vacation Time:
Contact Information:
| Contact Name: - |
Company Type: Employer |
| Company: AdvertisingCrossing |
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| City: Pasadena |
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| State: California |
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| Zip: |
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Web Site: http://www.advertisingcrossing.com
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