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| Employer Name: MarketingCrossing |
SpiderID: 2326026 |
| Location: Sterling, Virginia |
Date Posted: 6/30/2008 |
| Wage: |
Category: Marketing |
| Job Code: |
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Job Description:
Responsibilities: - Close collaboration with the BCTV National Marketing Executive in the annual development of sales/marketing strategies tailored to the year's business aspirations and sales budget. - Development of specific marketing strategies and comprehensive implementation action plans for the entire product categories of BCTV to support their sales growth within the different market sectors served. - This must take into account all competitive dynamics, new industry trends, identified special customer needs, new products from company, and ongoing feedback from the BCTV sales force. - Continuing market research that tracks changes in the market sectors served by BCTV, compilation of associated data bases, and translation of this composite information into projected product quantities over 3-year mid-range planning intervals. - Close coordination with the assigned activities of the external Marcomm Group (BCTV PR and marketing Services) relating to advertising, press releases, trade magazine product stories and articles, Flash e-mails on products, Product CD-ROMs, white papers etc. - Ongoing coordination with company corporate and IT on our BCTV website to ensure continuing freshness of all information. - Close cooperation with Corporate Communications Division (and Legal when necessary) to ensure all appropriate approvals of marketing materials. - Diligent direction of the BCTV Marketing assistant to ensure sustained implementation of all marketing activities. - Oversight of the implementation of specific sales/marketing strategies - tailored to the identified sales region sales quota and identified market sectors - within each of the five BCTV sales regions and Latin America. - Development of unique marketing strategies in support of the launch of each year's new products. - This must entail special preparations for the various BCTV annual sales meetings, strategic trade show exhibitions, preparation of collateral etc.
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Job Criteria:
Start Date:
Position Type: Full-Time Permanent
Years of Experience Required:
Education Required:
Overnight Travel:
Vacation Time:
Contact Information:
| Contact Name: - |
Company Type: Employer |
| Company: MarketingCrossing |
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| City: Pasadena |
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| State: California |
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Web Site: http://www.marketingcrossing.com
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