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| Employer Name: MarketingCrossing |
SpiderID: 2326013 |
| Location: San Francisco, California |
Date Posted: 6/30/2008 |
| Wage: |
Category: Marketing |
| Job Code: |
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Job Description:
Responsibilities: - Provide leadership of core direct marketing for existing customer marketing programs. - Drive overall direct marketing strategy to meet established goals for front-end response metrics and back-end financial performance, ensuring integration with organizational messaging and brand. - Formulate and test pricing strategies to attain credit card balance and profit objectives. - Lead cross-functional teams and drive big picture agendas as the strategic owner of the direct mail check programs while establishing and maintaining relationships with Analytics, Finance, Marketing Services, and Credit. - Partner with the Credit and Finance teams to manage risk while building profitable balances. - Conduct and evaluate comprehensive creative testing to develop packages that will improve program performance. - Monitor and document program results, including trend analyses. - Enhance creatives, offers, and targets to maximize ROI and surpass plan goals. - Work cross-functionally to ensure program financial forecasting is aligned to overall business P&Ls for all portfolios. Requirements: - Experience with creative strategy and development. - Excellent direct mail planning, communication, analytic and problem solving skills. - Developing strategy and leading the translation to program implementation. - Build and maintain successful relationships with all levels, across all areas of the business, including presentations to senior management (including the Division Executives in charge of WMCS Customer Development and WMCS Marketing, among others). - Willingness and ability to understand the operational and executional details behind the programs while keeping focused on the overall business goals. - Innovative and creative thinker. - Gathering and informing organization of results from key initiatives and making recommendations to drive the business forward. - Ability to remain calm under pressure in a fast-paced, ever-changing environment. Job ID: 460166. An Equal Opportunity Employer.
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Job Criteria:
Start Date:
Position Type: Full-Time Permanent
Years of Experience Required:
Education Required:
Overnight Travel:
Vacation Time:
Contact Information:
| Contact Name: - |
Company Type: Employer |
| Company: MarketingCrossing |
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| City: Pasadena |
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| State: California |
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Web Site: http://www.marketingcrossing.com
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