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Director/Vice President of Marketing Job
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| Employer Name: MarketingCrossing |
SpiderID: 2326010 |
| Location: Boston, Massachusetts |
Date Posted: 6/30/2008 |
| Wage: |
Category: Marketing |
| Job Code: |
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Job Description:
Responsibilities: - Responsible for overseeing marketing communications, branding, public relations, advertising, trade shows, events, market research, web design and content for both corporate owned stores and the franchise network. - Provide leadership and management over the marketing department; this includes inbound and outbound marketing activities nationwide. - Drive efforts to position the client as a visionary leader and its potential emerging marketing to achieve its revenue goals. - Define the appropriate marketing strategy for the company's maturity/size. - Be a role model for the company culture. - Define and direct marketing programs for demand creation, franchise lead generation and brand image. - Develop and implement all company and franchise store marketing programs. - Oversee all branding/creative development including the design and development of in- store signage, coupons, uniforms, marketing and promotional material. - Contribute to new product and menu development activities. - Oversee day-today relationships with franchisees regarding ordering, receiving and updating marketing materials. - Oversee all grand opening marketing related activities for corporate and franchise stores. - Oversee production, pricing, ordering and shipping of all marketing materials for franchise and corporate stores. - Oversee all PR activities for Franchise Company. Coordinate PR efforts for all franchise stores. - Manage the implementation of the guest rewards program. - Manage the endorsement relationship. - Oversee the design, creation and updates to the website. - Manage event participation calendar including sourcing and implementing all events, including gym visits. - Manage and facilitate relationships with key constituents, including industry leaders, influencers, trainers, dieticians, nutritionists and athletes. - Oversee all in-store conversion marketing programs. Job ID: 43108. Closing Date: 07/13/2008.
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Job Criteria:
Start Date:
Position Type: Full-Time Permanent
Years of Experience Required:
Education Required:
Overnight Travel:
Vacation Time:
Contact Information:
| Contact Name: - |
Company Type: Employer |
| Company: MarketingCrossing |
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| City: Pasadena |
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| State: California |
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| Zip: |
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Web Site: http://www.marketingcrossing.com
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