Senior Manager - Marketing Mix Modeling Job

Employer Name: MarketingCrossing	SpiderID: 2321909
Location: Atlanta, Georgia	Date Posted: 6/28/2008
Wage:	Category: Marketing
Job Code:

Job Description:

Responsibilities: - Develop framework for evaluating ROMI for Advertising and Consumer (A&C) investments in each category and against each brand, including Data sources and use of external vendors, Approach for testing amount and mix changes, Approach and vendors used to evaluate annual spending plans. - Evaluate proposed elements, amounts, and mix of marketing spending plans proposed by category teams. - Analyze specific A&C investments to understand returns, inform future spending plans. - Lead process for developing Decision Making Frameworks (DMF) for category and brand A&C investments to gain approval of senior management. Requirements: - Both an undergraduate degree and an advanced degree is required. - An MBA/PhD degree is preferred. - 3+ years of business experience either working in marketing mix modeling within leading Consumer Package Goods (CPG) manufacturers or with marketing services firms (e.g., strategy consulting firms or with other marketing mix vendors). - Experience with multivariate analysis techniques like multiple regression modeling and optimization techniques. - Knowledge of and experience with statistical software like Specific Product Substitutability Software or SPSS. - Advanced excel modeling and database development skills. - Problem Solving, Influencing & Building Partnerships, Sense of Urgency, Customer Focus, Communicating. Job ID: 1193.

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Position Type: Full-Time Permanent
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Contact Name: -	Company Type: Employer
Company: MarketingCrossing

City: Pasadena
State: California
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Web Site: http://www.marketingcrossing.com