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Segment Marketing Director Job
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| Employer Name: MarketingCrossing |
SpiderID: 2321901 |
| Location: Danbury, Connecticut |
Date Posted: 6/28/2008 |
| Wage: |
Category: Marketing |
| Job Code: |
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Job Description:
Responsibilities: - Achieve annual operating plan (P&L, revenue, margin, budgets etc) for third party mailers segment. - Responsible for third party mailers P&L. - Revenue, Margin, Profitability, Units, Product Mix. - Leads and directs all go to market and marketing activities associated with third party mailers product lines, including pricing, margins, promotions, campaigns, training and customer requirements. - Manages the segment marketing spending to budget and to achieve annual targets. - Be the divisional subject matter expert for the third party mailers ensuring consistency within marcom activities and requirement recognition in product management. - Be lead evangelist within dfs for third party mailers segment. - Develops and implement annual segment marketing plan for third party mailers segment. - Identifies and tracks key market metrics. - arket size/share, growth rate, penetration, competition etc. - Establishes key segment value propositions and messages as part of dfs message maps. - Identifies target accounts with appropriate customer solutions/tactics to lead account penetration programs with sales. - Ensure completeness of customer database. - Establish target account lists. - Works with pricing and sales effectiveness to establish appropriate pricing and process for assigned segments. - Establishes, implements and leads quarterly promotional/campaign calendar/schedule for segment in conjunction with dfs tactical marketing plan. - Identifies
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Job Criteria:
Start Date:
Position Type: Full-Time Permanent
Years of Experience Required:
Education Required:
Overnight Travel:
Vacation Time:
Contact Information:
| Contact Name: - |
Company Type: Employer |
| Company: MarketingCrossing |
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| City: Pasadena |
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| State: California |
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| Zip: |
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Web Site: http://www.marketingcrossing.com
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