Online Marketing Specialist Job

Employer Name: MarketingCrossing	SpiderID: 2321809
Location: Brooklyn, New York	Date Posted: 6/27/2008
Wage:	Category: Marketing
Job Code:

Job Description:

Responsibilities: - Design, implement and manage online marketing programs focusing on building awareness and customer acquisition. - Manage our Paid Search campaigns and budgets. - Understand, optimize and expand our keyword list. - Manage weekly and monthly reporting and tracking, flagging issues for internal stakeholders and report metrics appropriately. - Develop and manage metrics and budgets; understand and implement coding schemes for tracking purposes. - Analyze and report program performance; provide results and recommendations for improvement and new programs. - Work with Product Marketing, Marketing Communications and Sales to develop and execute highly effective direct response programs to significantly increase inbound lead flow and pipeline generation. - Effectively manage outside partnerships to maximize ROI on program investment. - Leverage a "test, measure and refine" approach to constantly improve program results and increase the impact of online marketing on revenue and profitability. - Propose new marketing program ideas and then secure support from internal and external stakeholders to fund and execute these programs. - Develop ad copy, landing pages, banner creatives and other marketing collateral. - Create feature specification documents for changes to the website and other online projects. - Provide support for other areas of marketing as needed. Requirements: - A BA/BS degree is required. - Understanding of online marketing a must.

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Position Type: Full-Time Permanent
Years of Experience Required:
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Contact Information:

Contact Name: -	Company Type: Employer
Company: MarketingCrossing

City: Pasadena
State: California
Zip:

Web Site: http://www.marketingcrossing.com