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Online Marketing Manager Job
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| Employer Name: MarketingCrossing |
SpiderID: 2321808 |
| Location: Waltham, Massachusetts |
Date Posted: 6/27/2008 |
| Wage: |
Category: Marketing |
| Job Code: |
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Job Description:
A Bachelor's degree or equivalent experience is required. 5 years of on-line marketing experience is required. Demonstrated success executing online marketing programs; familiarity with SEO and PPC marketing campaigns, developing and optimizing customer forms and E-mail marketing software; an understanding of and interest in online technology, including HTML. Experience managing outside vendors for creative development and online media purchasing. Proven management skills including ability to lead teams and manage projects; attention to detail, and analytics/problem-solving ability. Experience in use of Microsoft Access, Microsoft Excel, and Relational Database/SQL. Works with the Journal Watch business, marketing and operations groups to develop the overall online marketing plan to support business objectives for driving qualified traffic, maximizing the conversion lifecycle, building and maintaining circulation online, marketing site features, and building brand awareness. Manages the individual relationship with the physician online through audience development and communications strategy. Also oversees the Conversion Lifecycle to deliver personalized, targeted, relevant messaging and maximize the opportunity for engagement. He/she also helps to support brand marketing initiatives as set out by the Journal Watch business team. Manages strategic, creative and technical implementation of online marketing programs, ensuring that strategic objectives and quality standards have
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Job Criteria:
Start Date:
Position Type: Full-Time Permanent
Years of Experience Required:
Education Required:
Overnight Travel:
Vacation Time:
Contact Information:
| Contact Name: - |
Company Type: Employer |
| Company: MarketingCrossing |
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| City: Pasadena |
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| State: California |
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Web Site: http://www.marketingcrossing.com
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