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Marketing Strategy Analysis Specialist Job
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| Employer Name: MarketingCrossing |
SpiderID: 2321663 |
| Location: Wichita, Kansas |
Date Posted: 6/27/2008 |
| Wage: |
Category: Marketing |
| Job Code: |
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Job Description:
Responsibilities: - Analyze market trends to anticipate and help shape customer requirements; quantify and communicate the attributes of our products/services to meet customer needs and enhance customer acceptance. - Influence development of key marketing communication strategies and messages. - Identify potential partner relationships with others in the industry for use in recommendations to executive management. - Participate in and lead project teams to innovative and successful completion of business case opportunities, including risk assessment, and contribute to the development of new job practices, techniques, process improvements, and standards. - Evaluate and benchmark competitors' strategic direction, products and services, pricing strategies and core competencies through utilization of industry wide resources to achieve competitive advantage. Develop, maintain, and utilize competitor intelligence, databases, and competitor profiles. - Exercise considerable latitude in evaluating customer needs and business strategies by utilizing analytical techniques and regular customer contacts. Use information to develop and maintain databases to filter, integrate, and disseminate industry information. - Compile and interpret data from researches using information technology to support the business development and sales/marketing process. Research customer, company, technical, regulatory, and other market information using industry sources to support strategic planning,
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Job Criteria:
Start Date:
Position Type: Full-Time Permanent
Years of Experience Required:
Education Required:
Overnight Travel:
Vacation Time:
Contact Information:
| Contact Name: - |
Company Type: Employer |
| Company: MarketingCrossing |
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| City: Pasadena |
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| State: California |
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| Zip: |
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Web Site: http://www.marketingcrossing.com
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