Marketing Media Professional Job

Employer Name: MarketingCrossing	SpiderID: 2321593
Location: Oklahoma City, Oklahoma	Date Posted: 6/27/2008
Wage:	Category: Marketing
Job Code:

Job Description:

Responsibilities: - Develops and directs long term media strategies and plans to advance the firm brand and to optimize individual market sales performance. Specific media plans include Television, Radio, Print, and Direct mail and Interactive media. - Liaison between firm and advertising agency's media planning group, ensuring day-to-day delivery of all key aspects of the corporate media strategy/plans. - Assists in the training and development of field team media skills, budgeting and cash flow management. - Works with Product & Segment Team to oversee the effective and efficient development and implementation of local media plans in conjunction with National initiatives. - Work with Manager, Relationship marketing to merge interactive media strategies that will drive RM business objectives effectively and efficiently. - Looks for new and innovative media outlets and resources to advance and enhance the firm Brand locally and regionally. - Prepare media status reports and communicates to key management groups on a regular basis. - Monitoring and analysis of media campaign results to determine cost effectiveness of initiatives. - Coordination of field personnel to ensure market specific added value throughout firm system and Media meetings in key markets with all media vendor partners. - Coordination and presentation of specific media plans surrounding the in-market testing of new products or marketing initiatives. - Assist as needed with annual franchise conventio

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Job Criteria:
Start Date:
Position Type: Full-Time Permanent
Years of Experience Required:
Education Required:
Overnight Travel:
Vacation Time:

Contact Information:

Contact Name: -	Company Type: Employer
Company: MarketingCrossing

City: Pasadena
State: California
Zip:

Web Site: http://www.marketingcrossing.com