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Marketing Communications Manager Job
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| Employer Name: MarketingCrossing |
SpiderID: 2321355 |
| Location: Minneapolis, Minnesota |
Date Posted: 6/27/2008 |
| Wage: |
Category: Marketing |
| Job Code: |
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Job Description:
Responsibilities: - Develops and Manages Pure company E-Commerce Web-Site and go to market strategies. - Manages all web marketing communications and development including the product configuration web-site. - Develops programs to increase dealer profitability and integration via the web. - Develops programs/consumer campaigns to drive awareness and revenue via the web, including banner, database/direct mail marketing and advertising. - Coordinates and executes product video shoots for web platform. - Works closely with product line developers and corporate marketing to understand product line and develop integrated product launches. - Coordinates and executes dealer training via the web (e.g. Know The Way Out Training). - Coordinates web marketing research including monitoring retail trends, market opportunities, competitive analysis. - Puts analytical measurements in place to ensure success. - Develops dealer loyalty programs and other initiatives designed to drive e-commerce and dealership sales via the web. - Other duties as assigned. Requirements: - A Bachelor's degree in related field with 7+ years of experience in Sales & Marketing, including 1-4 years of direct e-commerce experience required. - Strong analytical experience combined with project management, web design, database usage, content management and understanding of e-commerce search engine. - Previous work with an independent dealer distribution channel preferred. - Strong organizational and
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Job Criteria:
Start Date:
Position Type: Full-Time Permanent
Years of Experience Required:
Education Required:
Overnight Travel:
Vacation Time:
Contact Information:
| Contact Name: - |
Company Type: Employer |
| Company: MarketingCrossing |
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| City: Pasadena |
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| State: California |
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| Zip: |
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Web Site: http://www.marketingcrossing.com
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