Global Brand Manager, Diagnostic Imaging job Waukesha Wisconsin
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Global Brand Manager, Diagnostic Imaging Job
Employer Name: MarketingCrossing
SpiderID: 2321285
Location: Waukesha, Wisconsin
Date Posted: 6/27/2008
Wage:
Category: Marketing
Job Code:
Job Description:
Responsibilities: - Develop, coordinate and implement marketing strategies and marketing communications, in conjunction with MarComm, aligned with the business strategy. - Collaborate with key internal business partners to get input and alignment behind strategies and own implementation of the brand plan. - Establish a mindset across the organization that fully integrates brand management with all 'go to market' efforts to ensure maximum impact on business objectives. - Working closely with all marketing teams, develop the Global Brand Marketing Plan and oversee execution with the global sales force, including measurements to ensure monthly, quarterly and annual goals are met. - Manage the brand's budget and financial planning. - Continuously analyze competitive business performance providing a clear picture of their approach to the marketplace and their impact on firm brands. - Identify and prioritize key global products where branding strategy will be important for product success in development and post-launch. - Oversee development and implementation of ongoing training on brand in collaboration with marketing & sales teams. Requirements: - A BS/BA degree or equivalent in Business, Marketing or Communications. - An MBA degree desired. - 3 years of experience in brand management for a large multi-national company or in corporate brand management. - 5 years of experience in global marketing and solid understanding of healthcare industry desired. - Experience
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Job Criteria:
Start Date:
Position Type: Full-Time Permanent
Years of Experience Required:
Education Required:
Overnight Travel:
Vacation Time:
Contact Information:
Contact Name: -
Company Type: Employer
Company: MarketingCrossing
City: Pasadena
State: California
Zip:
Web Site:
http://www.marketingcrossing.com
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