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Interactive Marketing Manager Job
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| Employer Name: MarketingCrossing |
SpiderID: 2318112 |
| Location: Saint Petersburg, Florida |
Date Posted: 6/26/2008 |
| Wage: |
Category: Marketing |
| Job Code: |
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Job Description:
Responsibilities: Oversee and manage performance of PPC, SEO, SEM and email vendors. Create, integrate, and implement cost effective online marketing programs utilizing search engines, email, paid advertising and other online advertising methods. Develop, implement and oversee effective testing strategy for each marketing & communication channel and method. Develop marketing plans across all marketing and sales channels. Monitor, track and analyze online programs effectiveness and adherence to budgets. Establish and manage departmental timelines and schedules. Forecast expected returns and draw insights from campaign results. Create and present regularly scheduled Key Performance Indicator & campaign reports. Identify, evaluate and recruit PPC, SEO, SEM and email vendors. Work effectively as part of the internal sales, marketing and technical teams. Recommend and assist in the development of website content development strategies to build traffic and organic search rankings. Create and maintain inbound linking strategy. Assure that the companys website is fully optimized for organic search. Develop and test innovative online lead generation programs from concept to backend analysis. Manage and optimize existing lead generation efforts. Optimize keyword development and expansion. Oversee and continuously improve search marketing processes and results incorporating industry best practices, third party software tools and new methods for delivery and measurement. Manage strategy
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Job Criteria:
Start Date:
Position Type: Full-Time Permanent
Years of Experience Required:
Education Required:
Overnight Travel:
Vacation Time:
Contact Information:
| Contact Name: - |
Company Type: Employer |
| Company: MarketingCrossing |
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| City: Pasadena |
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| State: California |
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Web Site: http://www.marketingcrossing.com
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