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| Employer Name: MarketingCrossing |
SpiderID: 2318032 |
| Location: Broomfield, Colorado |
Date Posted: 6/26/2008 |
| Wage: |
Category: Marketing |
| Job Code: |
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Job Description:
Responsibilities: - Developing and executing annual and long-term strategic plans for assigned product group(s) consistent with corporate priorities. - Actively managing product line profit and loss statements. - Developing trade, retail, and category strategies to meet consumer and customer objectives. - Leading and interfacing with cross-functional teams to gain alignment on Brand Plans and drive execution excellence. - Managing all marketing activities including but not limited to advertising, promotions, research, packaging and pricing. - Developing and maintaining relationships with external partners and agencies. - Increasing brand value by utilizing basic Consumer Insight principles. - Develop and consistently build Brand Equity as a means of attaining volume goals and long-term profit growth. - Evaluate performance, identify competitive threats, and determine product strengths, weaknesses and opportunities by conducting market analyses. - Execute marketing strategy, plans, and tactics. - Build consumer awareness, generate trial, increase distribution and drive sales by developing effective consumer promotions and communications plans. - Quantify and evaluate effectiveness by directing post-program analysis. - Develop associate brand managers. - Coach, manage and set expectations for direct reports. - Lead and influence innovation to develop and execute short and long term core improvement and new products. Reports to: Vice President/Director, Market
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Job Criteria:
Start Date:
Position Type: Full-Time Permanent
Years of Experience Required:
Education Required:
Overnight Travel:
Vacation Time:
Contact Information:
| Contact Name: - |
Company Type: Employer |
| Company: MarketingCrossing |
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| City: Pasadena |
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| State: California |
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Web Site: http://www.marketingcrossing.com
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