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Associate Media Director Job
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| Employer Name: AdvertisingCrossing |
SpiderID: 2316991 |
| Location: Seattle, Washington |
Date Posted: 6/26/2008 |
| Wage: |
Category: Advertising |
| Job Code: |
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Job Description:
Organize, express and sell accountable, actionable online media strategies with power and concision on paper and orally; offline media a plus. Lead meetings, teams and accounts. Use your media knowledge and experience as tools to serve clients and make the agency indispensable. Provide senior-level direct response and brand marketing insights and training to media team, including: o Execution of reach and frequency analysis o Execution of 3rd party research for inclusion into campaign development o Segmentation and targeting strategies o Development of campaign architecture o Media plan development and media buying as needed o Development and maintenance of publisher relationships, including senior-level contacts o Negotiation of contracts with media publishers as needed o Execution of campaign optimization strategies and techniques o Use of email, rich media, PPC search mobile and emerging media Manage media staff on specific accounts, including responsibility for overall workflow; hiring and training of associated media staff; and feedback/performance evaluation of associated media staff Actively contribute to new business efforts Qualifications: Strong written and verbal communication skills Excellent presentation skills Demonstrated experience working in a campaign optimization environment Possess solid comprehension of direct response economics and marketing program analysis Senior-level strategic and analytical skills MS Office proficiency, particularly Excel Experience with Ad Serving and Bid Management technology 5+ yrs of media planning experience, minimum 3 years experience in online media 2+ yrs management experience preferred 4 year degree in advertising or related field preferred
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Job Criteria:
Start Date:
Position Type: Full-Time Permanent
Years of Experience Required:
Education Required:
Overnight Travel:
Vacation Time:
Contact Information:
| Contact Name: - |
Company Type: Employer |
| Company: AdvertisingCrossing |
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| City: Pasadena |
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| State: California |
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| Zip: |
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Web Site: http://www.advertisingcrossing.com
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