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| Employer Name: AdvertisingCrossing |
SpiderID: 2303743 |
| Location: Seattle, Washington |
Date Posted: 6/21/2008 |
| Wage: |
Category: Advertising |
| Job Code: |
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Job Description:
Responsibilities • Craft the company/network narrative for advertiser and agency audiences by methodically shaping key ideas into unique, credible product stories and compelling sales arguments (in collaboration with key stake holders and contributors). • Clearly understand the customers' needs • Clearly understand the value proposition and capabilities of each network offering • Understand, and contribute to, the competitive positioning of each network solution designed for the specific audience. • Support the narrative with key proof points, customer experiences and data • Support the narrative with customer testimonials, interviews and case studies • Shape the narrative in segments that can be used for proposals, speeches, Marcom-produced collateral, and sales presentations • Manage the creation of sales presentations that concisely tell the story in the most compelling way possible • Review and edit network marketing materials intended for the advertiser/agency audiences • Write marketing copy and clarify messaging and positioning as needed to support Marketing efforts (this will include case studies, scripts, proposals, etc.) • Train sales personnel and other employees how to dynamically, credibly present the product narrative Qualifications • A talent for crafting and shaping convincing sales arguments that begin with the customer's challenge and end with the compelling reason our solution is their best option • Excellent written and oral communication skills • A strong work ethic, including an unwavering focus on quality, combined with the ability to meet deadlines and keep up with ongoing demands from the market and the field • A natural desire and ability to work within a team and collaborate with other team members on messaging and other projects • Applicable experience in the online advertising business • High level public speaking capabilities and the confidence to present to, and train large groups of knowledgeable sales personnel • A degree in Marketing, Advertising or Writing
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Job Criteria:
Start Date:
Position Type: Full-Time Permanent
Years of Experience Required:
Education Required:
Overnight Travel:
Vacation Time:
Contact Information:
| Contact Name: - |
Company Type: Employer |
| Company: AdvertisingCrossing |
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| City: Pasadena |
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| State: California |
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Web Site: http://www.advertisingcrossing.com
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