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| Employer Name: AdvertisingCrossing |
SpiderID: 2303692 |
| Location: West Palm Beach, Florida |
Date Posted: 6/21/2008 |
| Wage: |
Category: Advertising |
| Job Code: |
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Job Description:
Requisition: 58259BR Reports to Title: Vice President- Marketing and Sales Job Responsibilities: Develop strategic media plans and participate in all marketing planning meetings; Follow campaign performance, and develop flexible contingency plans for low-performing campaigns; Plan and Buy all West Palm Beach region media, including TV, Radio, Out of Home, Print, ADVO, FSI and Web Advertising; Provide local market insight and expertise; Create and provide traffic instructions to creative shop and stations;Negotiate partnership opportunities with local advertisers to maximize media buys; Develop dual reciprocity with media partners; Provide competitive media data (Direct TV, Dish, SBC etc); Provide detailed post-analysis on media performance, and communicate key learnings and strategy changes; Develop media strategies to target specific audiences; Manage all cross-channel marketing inventory on ad-inserted networks to maximize the marketing campaigns and achieve Comcast marketing goals; Prepares various reports as required; Perform other duties as assigned. Minimum Requirements: Five to Eight years of broadcast and radio direct planning and buying experience; Knowledge and experience in planning and buying print, internet, email and web advertising; Bachelors degree in Advertising/Marketing or equivalent experience; Extensive knowledge of media research tools; Excellent interpersonal skills; Excellent written and oral communication skills; Ability to work independently and resourcefully; Proficient with Microsoft computer software and technology.
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Job Criteria:
Start Date:
Position Type: Full-Time Permanent
Years of Experience Required:
Education Required:
Overnight Travel:
Vacation Time:
Contact Information:
| Contact Name: - |
Company Type: Employer |
| Company: AdvertisingCrossing |
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| City: Pasadena |
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| State: California |
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| Zip: |
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Web Site: http://www.advertisingcrossing.com
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