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Media Planner - Direct Mail / Direct Marketing Job
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| Employer Name: AdvertisingCrossing |
SpiderID: 2296876 |
| Location: Burbank, California |
Date Posted: 6/19/2008 |
| Wage: |
Category: Advertising |
| Job Code: |
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Job Description:
Job Description:G2 Direct & Digital , a recognized leader in the direct marketing and interactive communications industry, is searching for an exceptional Media Planner to join our team in our Los Angeles office! The primary responsibility of the Media Planner is to develop, evaluate, and advise on media plans best suited to meet established client requirements, budget, and objectives. Executes media plans and buying responsibilities on all types of media, as required by client need. The ideal Media Planner: Develop media recommendations as defined by client objectives: cost/lead, cost/sale metric Research, develop and implement media plans to meet client goals and objectives, including direct mail, FSIs, out- of- home, and online Assures accuracy of media documentation, i.e., authorizations, flowcharts, client billing, insertion orders Requests/negotiates rates with media representatives on print vehicles Monitors performance of all media and creates weekly performance reports Coordinates with Account and Production to communicate plan details as appropriate for plan execution Assist with media research requests, MRI, Nielsen Adviews, etc. Input/ clear buy discrepancies using Donovan Data System CBAdID J8D53W64CCBCJKHPQCNThis job is a Full-Time position.
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Job Criteria:
Start Date:
Position Type: Full-Time Permanent
Years of Experience Required:
Education Required:
Overnight Travel:
Vacation Time:
Contact Information:
| Contact Name: - |
Company Type: Employer |
| Company: AdvertisingCrossing |
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| City: Pasadena |
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| State: California |
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| Zip: |
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Web Site: http://www.advertisingcrossing.com
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