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| Employer Name: AdvertisingCrossing |
SpiderID: 2289760 |
| Location: Albany, New York |
Date Posted: 6/17/2008 |
| Wage: |
Category: Advertising |
| Job Code: |
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Job Description:
Media Buyer Reporting to the Senior Marketing Manager, the Media Buyer will be responsible for working with the Executive Director of Marketing and the Marketing Managers to research, analyze, recommend, purchase, and follow-up on all media placement for the marketing unit. Duties will also include tracking and reporting on results/responses for media placement and other promotional marketing initiatives. The successful candidate will be able to work independently and as part of a team to help successfully achieve marketing goals and objectives. Essential Duties and Responsibilities: Other duties may be assigned. Proactively research, analyze, and recommend media placement opportunities for Excelsior programs and products to the Executive Director of Marketing and the Marketing Managers Negotiate, purchase, and follow-up on all media placement and direct mail/email lists for the College's marketing initiatives Issue and keep records of all insertion/purchase orders Work with internal and external teams to traffic ad materials Track and verify all placements have run as ordered Verify correct billing for all placements Keep records of proofs of performance, such as tearsheets Reconcile discrepancies in placement and billing Track and report on results/responses for media placement and other promotional marketing initiatives Monitor the effectiveness of media placements and recommend adjustments as needed Act as a back-up for running Discoverer reports for promotions as needed Qualification Requirements: A bachelor's degree is required, preferably in Marketing or Communications. Three years of progressive broad-based media planning and placement experience for both traditional and online media. Proven negotiation skills and experience with direct mail/email lists, search engine advertising and pay-per-click required. Strong verbal and written communication skills, proficiency with Microsoft Office programs, a willingness to work in a fast-paced environment that requires multi-tasking are essential. Experience in higher education, particularly with adult learners, is desirable. Marketing agency experience and proficiency in working with databases are plusses. The successful individual will have a positive attitude, work well with others, have the ability to think strategically, and demonstrate creativity and enthusiasm. Salary is commensurate with education and experience and is congruent with national standards. Excelsior College also offers a generous benefit package that includes paid time off, retirement and excellent health insurance. Interested individuals should submit a letter detailing education and experiences, resume, salary history and three professional references in either of the following ways: By email: resumes@excelsior.edu By mail: Excelsior CollegeMedia Buyer SearchOffice of Human Resources7 Columbia CircleAlbany, NY 12203-5159 AA/EOE/ADA
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Job Criteria:
Start Date:
Position Type: Full-Time Permanent
Years of Experience Required:
Education Required:
Overnight Travel:
Vacation Time:
Contact Information:
| Contact Name: - |
Company Type: Employer |
| Company: AdvertisingCrossing |
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| City: Pasadena |
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| State: California |
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Web Site: http://www.advertisingcrossing.com
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