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Marketing Manager, Advertising Networks Job
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| Employer Name: AdvertisingCrossing |
SpiderID: 2285383 |
| Location: Seattle, Washington |
Date Posted: 6/15/2008 |
| Wage: |
Category: Advertising |
| Job Code: |
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Job Description:
The Marketing Manager will also work closely with the Marketing Communications team to ensure that they understand the narrative and its key points and nuance so they can accurately, consistently represent the story in their marketing materials and initiatives. This position requires strong familiarity with online ad networks, advertising technologies, measurement methods and customer needs. The role is strategic in nature because its primary function is to take lots of small details and turn them into a single cohesive narrative that resonates with clients at the highest executive levels as well as the most tactical levels within their organizations. The individual in this position will be responsible for crafting our go-to-market story whenever we release a new network solution, change an existing offering or decide to address the market differently. The person in this role will be the Marketing expert when it comes to this particular audience, and as such, the responsibility will be theirs to develop and maintain a level of expertise that meets the high expectations of the team. Success will be measured on the ability to shape a credible, convincing narrative that works for each marketable aspect of our ad network offerings, within the required timelines. It will also be measured by the degree and tone of collaboration with the Marketing Communications and Product Marketing teams, as well as proven audience expertise. Responsibilities • Craft the company/network narrative for advertiser and agency audiences by methodically shaping key ideas into unique, credible product stories and compelling sales arguments (in collaboration with key stake holders and contributors).
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Job Criteria:
Start Date:
Position Type: Full-Time Permanent
Years of Experience Required:
Education Required:
Overnight Travel:
Vacation Time:
Contact Information:
| Contact Name: - |
Company Type: Employer |
| Company: AdvertisingCrossing |
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| City: Pasadena |
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| State: California |
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| Zip: |
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Web Site: http://www.advertisingcrossing.com
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