Interactive Media Planner/ Director Job

Employer Name: AdvertisingCrossing	SpiderID: 2279014
Location: Fort Lauderdale, Florida	Date Posted: 6/13/2008
Wage:	Category: Advertising
Job Code:

Job Description:

Plan interactive strategy in tandem with traditional media planning teams Work with media planning, account service and creative teams to determine what specific needs are for interactive advertising Utilize available interactive media planning tools (ie. comScore, Forrester and other industry research, client's historical media activity reports) to develop interactive media plans Present media plans directly to clients who may, or may not, have expertise in interactive media Negotiate with interactive media vendors and provide a final negotiated recommendation to the client Work together with creative teams to ensure creative specifications of negotiated plan are satisfied Monitor media campaigns via third-party ad serving software, having daily, weekly and/or monthly campaign performance meetings internally and reporting results to client Optimize the campaign with media vendors ongoing Provide regular analyses of all efforts/initiatives .

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Job Criteria:
Start Date:
Position Type: Full-Time Permanent
Years of Experience Required:
Education Required:
Overnight Travel:
Vacation Time:

Contact Information:

Contact Name: -	Company Type: Employer
Company: AdvertisingCrossing

City: Pasadena
State: California
Zip:

Web Site: http://www.advertisingcrossing.com