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Interactive Media Planner/ Director Job
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| Employer Name: AdvertisingCrossing |
SpiderID: 2275283 |
| Location: Fort Lauderdale, Florida |
Date Posted: 6/12/2008 |
| Wage: |
Category: Advertising |
| Job Code: |
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Job Description:
Primary DutiesDevelop, present, implement and optimize interactive media plans and strategies actively provide relevant information about trends in interactive media to planning group, agency stakeholders and clientsPlan interactive strategy in tandem with traditional media planning teamsWork with media planning, account service and creative teams to determine what specific needs are for interactive advertisingUtilize available interactive media planning tools (ie. comScore, Forrester and other industry research, client\'s historical media activity reports) to develop interactive media plansPresent media plans directly to clients who may, or may not, have expertise in interactive mediaNegotiate with interactive media vendors and provide a final negotiated recommendation to the clientWork together with creative teams to ensure creative specifications of negotiated plan are satisfiedMonitor media campaigns via third-party ad serving software, having daily, weekly and/or monthly campaign performance meetings internally and reporting results to client Optimize the campaign with media vendors ongoingProvide regular analyses of all efforts/initiativesPrepare and present interactive media information to selected publics, as necessary (industry groups)Develop POVs as needed in response to client and planning team requestsDevelop Media AlertsĀ and documents for ZADV.com and regular client mailings Job Requirements 3-5 years of total media planning experience, one year of traditional planning experience is a plusDemonstrated presentation and writing skillsThird-party ad serving, tracking and reporting expertise (e.g. Double-click) comScore or similar productMS Office: Internet Explorer, Excel, Word and PowerPointFull service agency experience preferred, but not required THE EXTRAS: Work with premier regional and national clients.
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Job Criteria:
Start Date:
Position Type: Full-Time Permanent
Years of Experience Required:
Education Required:
Overnight Travel:
Vacation Time:
Contact Information:
| Contact Name: - |
Company Type: Employer |
| Company: AdvertisingCrossing |
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| City: Pasadena |
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| State: California |
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| Zip: |
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Web Site: http://www.advertisingcrossing.com
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