|
|
|
|
Interactive Media Planner/ Director Job
|
| Employer Name: AdvertisingCrossing |
SpiderID: 2269158 |
| Location: Fort Lauderdale, Florida |
Date Posted: 6/10/2008 |
| Wage: |
Category: Advertising |
| Job Code: |
|
Job Description:
Work as part of a traditional media planning group, applying interactive media solutions to overall client objectives Clearly communicate interactive media strategy to clients Supervise and train junior/middle level employees Conduct routine client communications Primary Duties Develop, present, implement and optimize interactive media plans and strategies actively provide relevant information about trends in interactive media to planning group, agency stakeholders and clients Plan interactive strategy in tandem with traditional media planning teams Work with media planning, account service and creative teams to determine what specific needs are for interactive advertising Utilize available interactive media planning tools (ie. comScore, Forrester and other industry research, client's historical media activity reports) to develop interactive media plans Present media plans directly to clients who may, or may not, have expertise in interactive media Negotiate with interactive media vendors and provide a final negotiated recommendation to the client Work together with creative teams to ensure creative specifications of negotiated plan are satisfied Monitor media campaigns via third-party ad serving software, having daily, weekly and/or monthly campaign performance meetings internally and reporting results to client Optimize the campaign with media vendors ongoing Provide regular analyses of all efforts/initiatives Prepare and present interactive media information to selected publics, as necessary (industry groups).
For more information of this job and to Apply Online, please Click Here
For more Advertising Jobs please Click Here.
Job Criteria:
Start Date:
Position Type: Full-Time Permanent
Years of Experience Required:
Education Required:
Overnight Travel:
Vacation Time:
Contact Information:
| Contact Name: - |
Company Type: Employer |
| Company: AdvertisingCrossing |
|
|
|
| City: Pasadena |
|
| State: California |
|
| Zip: |
|
Web Site: http://www.advertisingcrossing.com
|
|
|
|
|
|
|