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Online Media Buyer/ Planner Job
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| Employer Name: AdvertisingCrossing |
SpiderID: 2269147 |
| Location: El Segundo, California |
Date Posted: 6/10/2008 |
| Wage: |
Category: Advertising |
| Job Code: |
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Job Description:
This role requires strong negotiating skills with a strategic and analytical approach to monitoring and improving ROI for all online marketing initiatives. Continuously identify and evaluate new opportunities for distribution growth; interface with internal marketing, product and technical groups to develop, implement and support marketing strategies and programs. Steward and coordinate campaigns through all phases of launch and maintenance, including negotiations of the media buy, contract review and approval, creative development, trafficking, reporting, and analysis and optimization. Responsibilities:* Source, evaluate and execute new media opportunities and sustainable, scalable partnerships.* Maintain relationships with online media publishers and partners.* Negotiate and review advertising agreements (rates, placements, parameters, etc).* Work with sales on the creative development and execution to support the online media effort (including copywriting and providing art direction and technical specifications) and, ensure creative Trafficking requests are fulfilled.* Ability to compile and analyze performance data and metrics; and, make decisions regarding campaign direction based on analysis.* Experience with campaign management/ad serving technologies or the principles thereof (e.g., Atlas DMT).* PC proficiency and solid working knowledge of Microsoft Office.* Excellent fiscal responsibility; advanced analytical and mathematical skills.* Thorough understanding of online creative strategy development.* Proven ability to accommodate evolving responsibilities and last minute changes.* Strong decision-making, organizational, planning and problem-solving skills.* Excellent project management and time management skills.* Ability to work well independently as well as within a team environment. Additional keywords: marketing, online marketing, internet marketing, buying, buyer, planning, internet, ecommerce Equal Opportunity Employer
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Job Criteria:
Start Date:
Position Type: Full-Time Permanent
Years of Experience Required:
Education Required:
Overnight Travel:
Vacation Time:
Contact Information:
| Contact Name: - |
Company Type: Employer |
| Company: AdvertisingCrossing |
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| City: Pasadena |
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| State: California |
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| Zip: |
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Web Site: http://www.advertisingcrossing.com
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