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| Employer Name: AdvertisingCrossing |
SpiderID: 2258634 |
| Location: Chicago, Illinois |
Date Posted: 6/6/2008 |
| Wage: |
Category: Advertising |
| Job Code: |
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Job Description:
Responsibilities Confers with client, account services, and creative team to establish media goals, objectives, and strategies for advertising campaign. Studies demographic data and consumer profiles to identify desired target audiences for online advertising. Evaluates editorial content and audience composition of a wide range of media vehicles to determine which would most effectively reach target audience. Calculates reach and frequency of potential media vehicles. Gathers statistics and prepares media plan to guide buying process. Presents media plan to account services and client for approval and makes adjustments as necessary. Negotiates best price for media space or time, as specified in approved media plan, to optimize budget. Buys negotiated media space, commercial time, or site placement. Monitors media agreements and contracts with outside media vendors. Monitors media for placement and time discrepancies and negotiates credit or billing adjustments when necessary. Researches and maintains record of trends, innovations, and changes that affect media buying. Responsible for the preparation of Insertion Orders and placement of advertising with media vehicle. Qualifications Bachelor's degree (B. A.) from four-year college or university; or one to two years related experience and/or training; or equivalent combination of education and experience. Ability to read and interpret documents. Ability to write routine reports and correspondence.
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Job Criteria:
Start Date:
Position Type: Full-Time Permanent
Years of Experience Required:
Education Required:
Overnight Travel:
Vacation Time:
Contact Information:
| Contact Name: - |
Company Type: Employer |
| Company: AdvertisingCrossing |
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| City: Pasadena |
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| State: California |
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Web Site: http://www.advertisingcrossing.com
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