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Director, Strategic Marketing & Sales Research Job
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| Employer Name: AdvertisingCrossing |
SpiderID: 2258479 |
| Location: New York City, New York |
Date Posted: 6/6/2008 |
| Wage: |
Category: Advertising |
| Job Code: |
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Job Description:
United States Must be 18 years or older Must have a valid driver's license Desired Television research experience Online and new media research experience highly preferred Experience working on women-targeted brands highly preferred Target segmentation experience strongly preferred Primary research experience including survey and focus group work, especially related to advertiser brand goals preferred Experience in support of media allocation-planning preferred Experience with media concepts such as engagement and ad receptivity preferred Work evaluating media campaigns across brands and platforms preferred Experience with Nielsen television metrics highly preferred Experience with consumer databases such as Simmons and highly preferred Experience with segmentation software such as BehaviorGraphics and preferred General Universal is one of the world's leading media and entertainment companies. We develop, produce and market entertainment, news and information to a global market. Universal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. GE is an equal opportunity employer, offering a great work environment, challenging career opportunities, professional training and competitive compensation. The United States has regulations that govern the hiring of current or former
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Job Criteria:
Start Date:
Position Type: Full-Time Permanent
Years of Experience Required:
Education Required:
Overnight Travel:
Vacation Time:
Contact Information:
| Contact Name: - |
Company Type: Employer |
| Company: AdvertisingCrossing |
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| City: Pasadena |
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| State: California |
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| Zip: |
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Web Site: http://www.advertisingcrossing.com
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