Director Of Marketing And Advertising Job

Employer Name: AdvertisingCrossing	SpiderID: 2249225
Location: New York City, New York	Date Posted: 6/2/2008
Wage:	Category: Advertising
Job Code:

Job Description:

Leading edge credit lending, services and products specifically designed for our core customers. Unique Environment: Unique family oriented work environment which makes you feel embraced and part of our family almost immediately. Rewards & Benefits: Competitive benefits and compensation for our employees. Job Purpose: · Promotes product/service by defining, developing, and implementing advertising and sales promotion programs in the Latino Community using bilingual advertising means (Radio, Television, printed material) both internal and external. Some of the responsibilities include: * Defines advertising objectives, campaigns, and budgets by studying marketing plans; consulting with product and market managers. * Selects internal/external media vendors by determining production requirements. * Achieves advertising financial objectives by preparing an annual budget; scheduling expenditures; using combinations of internal/ external resources; analyzing variances; initiating corrective actions. * Ensures supply of promotional literature by monitoring inventories; keeping product information current. * Develops advertising and sales promotion programs by utilizing media advertising, direct mail, trade shows, publicity, point-of-purchase, and audiovisual presentations. * Completes operational requirements by scheduling and assigning employees; following up on work results.

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Job Criteria:
Start Date:
Position Type: Full-Time Permanent
Years of Experience Required:
Education Required:
Overnight Travel:
Vacation Time:

Contact Information:

Contact Name: -	Company Type: Employer
Company: AdvertisingCrossing

City: Pasadena
State: California
Zip:

Web Site: http://www.advertisingcrossing.com