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| Employer Name: MarketingCrossing |
SpiderID: 2226895 |
| Location: Middlebury, Connecticut |
Date Posted: 5/16/2008 |
| Wage: |
Category: Marketing |
| Job Code: |
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Job Description:
Responsibilities: - Establishes marketing plans through segmentation, positioning, developing market and price strategies, objectives, action plans, and assignments for execution in assigned segments. - Propose business models and portfolio Strategy by segment. - Defines Value Proposition and product positioning (Value MAPs). - Provides marketing input to pricing Strategy. - Develop financial and strategic justification and plans for new products and projects. - Identify propose products portfolio expansion opportunities. - Work with Global Industry Leaders and Business excellence to disseminate KAM, Value Pricing and best marketing practices. - Identify marketing opportunities through internal and external customer input; defining market trends; competitive share and strengths and weaknesses; forecasting projected business; establishing targeted market share. - Grow market share by planning, developing, implementing, and evaluating promotion components of communications, distribution and grower programs, and sales execution of marketing plan. - Responsible for customer analysis process for marketing which involves building data bases on incidence, location, potential, and mapping. - Management of market development to collect input from key growers and centers of influence and implementation of marketing adoption process with same. - Manage market development to ensure successful collection of market data; successful marketing plans; launch of new products or business models. - Manage market development to implement the marketing adoption process of new products and/or service concepts in targeted segments. - Train regional sales and product development team on new product features, marketing positioning etc.
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Job Criteria:
Start Date:
Position Type: Full-Time Permanent
Years of Experience Required:
Education Required:
Overnight Travel:
Vacation Time:
Contact Information:
| Contact Name: - |
Company Type: Employer |
| Company: MarketingCrossing |
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| City: Pasadena |
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| State: California |
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| Zip: |
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Web Site: http://www.marketingcrossing.com
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