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| Employer Name: MarketingCrossing |
SpiderID: 2226869 |
| Location: Waterford, Wisconsin |
Date Posted: 5/16/2008 |
| Wage: |
Category: Marketing |
| Job Code: |
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Job Description:
Responsibilities: - Develop, implement, communicate and deploy the corporate marketing strategy at Company International. - Integrate multiple forms of marketing to include, but not limited to, web presence, SEO, direct mail, public and media relations, strategic advertising, trade show participation and thought leadership to build brand and create the desired awareness. - Build messaging and optimize the use of web portals to enhance end user's experience with all products and services. - Develop and implement an aggressive client acquisition strategy for targeting, qualifying and delivering high quality prospects to the Business Development Group. - Understand, leverage and communicate Company's strength in a competitive marketplace. - Collaborate with senior leadership and ensure marketing representation on cross functional teams in business development, market development, new product development, product management and IT. - Represent marketing with senior leadership and support corporate initiatives. - Lead, coach and effectively manage a team of marketing coordinators to implement the strategic marketing plan. - Responsible for the editorial direction, design, production, placement and distribution of thought leadership articles in internal and external publications. - Responsible for all media related activities and is the organization's press representative. - Lead market research to better understand the demographics of our current customer base and leverage that knowledge to gain greater market share. - Provides support and maintains subject matter expertise in the use of Sales logic. - Responsible for all organizational print and electronic materials such as use of logo, brochure development, product spec sheets, customer communications, etc.
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Job Criteria:
Start Date:
Position Type: Full-Time Permanent
Years of Experience Required:
Education Required:
Overnight Travel:
Vacation Time:
Contact Information:
| Contact Name: - |
Company Type: Employer |
| Company: MarketingCrossing |
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| City: Pasadena |
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| State: California |
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Web Site: http://www.marketingcrossing.com
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