Advertising & Public Relations Manager Job

Employer Name: AdvertisingCrossing	SpiderID: 2226198
Location: Wayne, New Jersey	Date Posted: 5/16/2008
Wage:	Category: Advertising
Job Code:

Job Description:

Responsibilities: Setting the strategy for Castrol branded B2C and B2B communication and leading the planning, development, implementation and performance delivery for creative, media and public relations activity in the Americas region. Manages the day-to-day relationship with agency partners assuring value delivery, generating cost efficiencies and enhancing and building strong partnerships. Will develop and manage an annual budget that represents approximately 60% of total US marketing investment. Lead the development and execution of creative campaigns via agency partners. Lead and develop one direct report, the Assistant Manager of Advertising & Public Relations. Partner with the brand team to determine a creative strategy. Provide the strategic direction and influence the creative outcome of the campaign. Partner with Market Knowledge throughout the qualitative and quantitative testing of creative and negotiate production budgets. Partner with the Global Marketing Unit (GMU) to secure budgets and approval of the recommended strategy for advertising campaigns planned for the Americas or other markets as assigned. Provide expertise and utilize influencing skills to shape GMU and global marketing procurement decisions. Support resulting initiatives, transitions and best practices for the Americas region. Lead agency partners in the development of annual B2C and B2B communication plans. Lead upfront buy for relevant B2C brands. Recommend annual media investment by brand based on quantitative research and brand strategy.

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Job Criteria:
Start Date:
Position Type: Full-Time Permanent
Years of Experience Required:
Education Required:
Overnight Travel:
Vacation Time:

Contact Information:

Contact Name: -	Company Type: Employer
Company: AdvertisingCrossing

City: Pasadena
State: California
Zip:

Web Site: http://www.advertisingcrossing.com