Media Planner job New York City New York
Media Planner job New York City New York
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Media Planner Job


Employer Name: AdvertisingCrossing SpiderID: 2226191
Location: New York City, New York Date Posted: 5/16/2008
Wage: Category: Advertising
Job Code:

Job Description:


Work with the Media Supervisor to develop strategic channel/media approach that will meet client objectives • Develop a considered vehicle list (i.e., considered sites, publications, lists, etc.) • Lead in the development of the recommendation document • Utilize media research tools and resources to aid in campaign development Media Buying • Develop Request for Proposals and field any vendor questions surrounding the RFP • Evaluate returned RFPs and determine vehicle selections • Develop the final buy recommendation and buy summary • Present the recommendation to the client Media Implementation and Maintenance • Manage the Associate Planner in the following tasks: • Gathering of creative spec data for creative • Developing insertion orders and purchase orders • Trafficking, QA and monitoring of a campaign • Invoice reconciliation/Bill-Pay process • Manage cross-departmental issues/questions regarding campaign execution Results Analysis • Provide Measurement with necessary information and document framework to pull results data (e.g., measurement variables, buy summaries, etc.) • Analyze the data with Measurement • Develop and present a concise results deck highlighting the relevant learning gained and recommendations for future campaigns Management • Develop, mentor and train Associate Planners for advancement • Delegate and oversee responsibilities/assignments appropriate for Associate Planners • Manage vendor relationships • Be the day-to-day contact for vendors specific to client business.

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Job Criteria:
Start Date:
Position Type: Full-Time Permanent
Years of Experience Required:
Education Required:
Overnight Travel:
Vacation Time:


Contact Information:
Contact Name: - Company Type: Employer
Company: AdvertisingCrossing
City: Pasadena
State: California
Zip:
Web Site: http://www.advertisingcrossing.com

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