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| Employer Name: AdvertisingCrossing |
SpiderID: 2226183 |
| Location: New York City, New York |
Date Posted: 5/16/2008 |
| Wage: |
Category: Advertising |
| Job Code: |
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Job Description:
Working within a Publishing company in-house advertising agency. Individual will be responsible for negotiating, scheduling, and buying online media. Recommends media mix and frequency as appropriate to budget and objectives. Must identify target audience and evaluate effectiveness of campaign. Works closely with advertising and creative staff to implement media plan. Will also coordinate with various internal departments to maximize online marketing opportunities. Must have ability to work under deadline pressures and on exacting budget requirements. A bachelor's degree and 2-4 years of media buying experience is required. Research background a plus. Must be familiar with standard concepts, practices, and procedures of web advertising. Individual will report to Advertising Director. About Our Company: HBG's product lines include adult, illustrated, religious, children's and audio books under the Warner Books, Little, Brown & Company, Little Brown Books for Young Readers, FaithWords, Center Street and Hachette Book Group Digital Media imprints. HBG USA's bestselling authors include David Baldacci, Michael Connelly, Malcolm Gladwell, Ansel Adams, Robert Kiyosaki, David Sedaris, Walter Mosley, Nelson DeMille, Joyce Meyer, Joel Osteen, James Patterson, Nicholas Sparks and Cecily von Ziegesar.
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Job Criteria:
Start Date:
Position Type: Full-Time Permanent
Years of Experience Required:
Education Required:
Overnight Travel:
Vacation Time:
Contact Information:
| Contact Name: - |
Company Type: Employer |
| Company: AdvertisingCrossing |
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| City: Pasadena |
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| State: California |
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Web Site: http://www.advertisingcrossing.com
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