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| Employer Name: |
SpiderID: 2187854 |
| Location: New York City, New York |
Date Posted: 4/13/2008 |
| Wage: |
Category: Finance/Investment |
| Job Code: |
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Job Description:
Conducts data and analytically-intensive tasks necessary to generate analytic insights and recommendations to enable continuous, measurable improvement of client’s marketing campaigns.
· Utilize database knowledge, programming skills and data manipulation / query tools to produce actionable reports (e.g. list counts, ad hoc queries, campaign summary reports, etc.) to meet client needs.
· Utilize data analysis and statistical modeling techniques to develop analytic insights, recommendations and hypotheses.
· Ensure the quality of the data environment, processing steps and deliverables of all analytic projects.
· Liaison with database and other internal teams to define requirements and timelines to ensure the timely and accurate delivery of data elements required for analytic projects.
· Summarize and communicate analytic findings, insights and recommendations via summary documents and presentations to support management decision-making.
· Actively look for ways to improve efficiency and/or quality of marketing science processes and deliverables.
· Interacts with: Managers, Research Scientist, and Analysts
Job Requirements:
Master’s degree in a quantitative field (or MBA) with quantitative work experience (required).
· 2-3 years work experience in marketing data analysis.
· Strong background in data creation, manipulation and analysis (including experience with transactional data).
· Experiential knowledge of Direct Marketing techniques for: testing and evaluation of campaign elements, tracking and measurement of campaign metrics, and analysis and reporting of campaign metrics.
· Strong basic statistics background.
· Knowledge of different multivariate statistical techniques (Discriminant analysis, Logistic regression, CHAID, Cluster analysis, Factor analysis, etc.).
· Experience in marketing research, direct marketing and/or marketing analytics.
· Understanding of advertising/marketing business issues and business service industry dynamics.
· Significant demonstrated experience with data set creation and data manipulation (sorting, merging, variable creation).
· Excellent knowledge of a wide range of desktop applications, including: MS Office Apps: Excel, Word, PowerPoint, And Outlook (required).
· SAS (2+ years required specifically strong SAS programming skills – wide range of experience with Data Steps, Procs Stats, Macros).
· MySQL/SQL (preferred).
· Excellent written and verbal communication skills.
· Must be able to juggle multiple projects simultaneously with strong attention to detail.
· Must be able to work additional hours as needed.
· We provide H1B Visa sponsorship.
Job Benefits:
Relocation Assistance
Contact Information:
| Contact Name: Helene Lubitz |
Company Type: |
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| City: New York |
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| State: New York |
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| Zip: 11001 |
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